When texting from a platform, you are essentially using a “virtual phone number”, this phone number is “web-based” but can still do the majority of the things that your cell phone can do and much more, which is the benefit of having one. You are able to use your virtual phone number from both your computer and your phone. A virtual number allows you to reserve your personal cell phone number for your personal life, as well as keep your business life professional, and organized with a phone number just for your business..
Below you will learn more about the difference between a cell phone number and a virtual number, plus tips for navigating compliance. Please note that your PinkSuite has to follow the same compliance rules and regulations that every texting platform has to follow. These rules are now enforced on every texting platform by law. If a company has found a way around enforcing them on their platform, and allows users to break compliance, the user is the one who gets fined a minimum of $500 per non-compliant text that goes out. 
Your PinkSuite follows the compliance rules and regulations to protect you.
Texting is one of the most powerful tools you have to connect with your customers and team members. But not all numbers are created equal. If you’ve ever wondered whether to use your personal cell phone number or your PinkSuite virtual number, this article will help you understand the difference - plus give you strategies for getting your message out while staying compliant with new carrier rules.
When you use your personal cell number for business texting, you’re limited to:
One-to-one communication only – carriers flag mass messaging from personal numbers.
No compliance protections – if someone reports your number, you risk being blacklisted. This can happen with your virtual business number as well, but a personal cell phone number getting blacklisted becomes a much more expensive problem than a virtual number.
Personal boundaries – mixing business and personal texts can quickly get overwhelming.
Your PinkSuite virtual number, on the other hand, is designed for business communication:
Mass texting capability – send promotions, reminders, or team updates without being flagged.
Compliance safeguards – messages are sent through carrier-approved routes with opt-in/opt-out management.
Professional separation – your business texts stay organized and separate from personal life.
Over the past year, phone carriers have cracked down on business texting. That’s why PinkSuite built-in features to help you stay compliant. Here are the keys to safe, successful text marketing:
Always get permission – Only text people who have opted in to receive messages from you.
Identify yourself – Start messages with who you are so recipients know it’s not spam.
Include opt-out instructions – A simple “Reply STOP to unsubscribe” is required.
Keep content relevant – Don’t overload contacts with too many promotional messages.
Warm your new phone number up before marketing with it - Have conversations with people and give people a reason to reply back to your text messages. If carriers see that people have received multiple messages from you, but they have not interacted with you it can work against the health of your phone number.
Keep your texts as short as possible - This not only saves you on communication credits, but it helps with deliverability. When we send lengthy messages, especially ones that include lots of emojis, it looks spammy to carriers and they can choose to not deliver the message, or it could work against the health of your phone number. Instead - direct them to where they can find the additional details - such as in an email, or a post they have access to.
Pay attention to links - Including a link in your message can be beneficial to direct someone to more information. You will want to be careful to not use domains that have been blacklisted, such as Bitly. Creating your own branded links using the URL Redirect tool in your PinkSuite will help you shorten links up as well as improved deliverability. However, you will want to note that when you first begin texting with a new phone number and you are including a link to a new website/domain, there is a chance that those messages may not go through until your phone number has been warmed up. When a new phone number starts sending out messages right away with a link to a new website that is using a new domain… it looks like spam.
Watch your image file size - Phone carriers will only allow images to go through that are smaller than 1MB. If you try to send an image that is larger than that, your PinkSuite will still allow it to go through, it will just convert it to a link. This is normally fine, unless again your phone number is brand new and has not been warmed up, the message may not go through because of the link.
Keep an eye on you wording - Phone carriers will block text messages that use any words that could be going against their compliance rules. Often times these can be normal words being used innocently, but get flagged by their filter. Learn more about this here.
Texting is powerful, but it’s not your only option. The most successful leaders train their audience where to look for information so they don’t rely on just one channel.
Here are some strategies you can start using today:
1. PinkPortal (Pro Members)
If you’re a Pro user, your PinkPortal gives you a dedicated space to communicate with both your customers and consultants. You can:
Post updates in your Community Group
Share resources in one easy-to-find place
Train your team/customers to check the portal first when they need info
2. Facebook Groups (Non-Pro Members)
If you don’t have a PinkPortal, use a Facebook group strategically:
Pin important posts to the Featured section so they don’t get lost in the feed
Create a habit by telling your team/customers where to look for updates
3. Consistent Email Communication
Email may feel “old school,” but consistency builds trust. For example:
Send a weekly update every Monday at 8am
Use a consistent subject line so people recognize your emails
Include links back to your PinkSuite or Facebook group for deeper engagement
Using your PinkSuite virtual phone number keeps your business texts professional, compliant, and more likely to reach their destination. But the most effective communication strategy is a multi-channel approach. By combining texts with PinkPortal updates, Facebook groups, and consistent emails, you’ll train your audience where to look—and never have to worry about your messages getting lost.
